Quality contribute to the Brand

Quality contributes to the Brand name and therefore increases to high cost -
Initially the quality technique logic and design were very common
Quality is durable but can't guarantee its worth
People are purchasing only if it is needed, not to spend more money

If all quality things are branded, then cost increases –

Hence the poor cannot afford to purchase these things -

As a result they cannot buy quality products that have good life span –

This in turn affects the life style of the poor –

Thus they will be differentiated in the society -